TRIBE / AUDIENCE

[ https://www.uktribes.com/tribe/leading-edge ]

''Perfect Audience Member' Tribe': Creatives/DIYers

uktribes.com description: "DIYers are creative, tech savvy self-starters that bring culture to life for Tribes today – they produce music, promote club nights, start indie brands and create festival stages. Many are also Creatives, but DIYers are set apart by their aspirations to ‘make it’, create events and actively influence culture in their area. DIYers used to be focused more in London, but in 2015 all major cities have a strong DIY scene."

• young adults from the age of 16

• A culturally sophisticated, 16-25 class AB demographic 

My music video would attract audience members from this demographic because it will feature aspects that may appeal to them such as being an independently produced video that has an artistic look and idea that may help inspire or interest them. ''Milky Chance" as a band is already fairly alternative and therefore the song may attract listeners of this Tribe, alongside the music video itself.

Audience Member profile; (clothes, food, lifestyle, music they listen to)