DANCE GENRE

Conform to the expectations of the genre- the audience you expect and what is expected of the video

Key elements: 

• Music composed specifically to facilitate or accompany dancing
• Fast cut shots in time with the dance beat
• Themes such as love/relationships and dancing/having fun that young people can relate to 
• Typically clubbing scenes, women wearing minimal clothing, jumping/dancing, pools/parties, UV paint, drugs and drinking.
• Typically wild and crazy atmosphere - clubs with a DJ performing
• Artist of the song tends not to feature in the video, as the narratives are usually random and don't fit with the lyrics.
• Staged performance sometimes pictured with audience and crowds
• Multiple locations, repetitive arrangements 
• Time spent on choreography - some impressive skills and talents shown off (flips, complex dance moves)
• Unique forms of the dance video genre can be created- e.g. single shot, takes time and planning
• Groups of people doing freestyle moves or showcasing talent
• Recognisable dance routines that inspire young audiences to want to dance
• Upbeat videos that are dominated by party lifestyles
• Sometimes different outfits/costumes for dances in different locations
• Bright colours, feel-good feel